Graphic Design — Brooklyn, NY
Branding, Identity
Print, Packaging
3D, Motion
Multi-media
Christine is available for new projects.
Graphic Design — Brooklyn, NY
Branding, Identity
Print, Packaging
3D, Motion
Multi-media
3D & Motion, Branding & Identity
Year: 2025
Skills: 3D Modeling, Geometry Nodes, Motion Design
An imagined FinTech company is launching a new cryptocurrency called Axis for its decentralized investment platform. They need an icon and brief brand styles that reflects their modern, innovative brand and clearly conveys the essence of Axis without text. Themes include next-gen technology, liquidity, and innovation.
BRAND GUIDELINES
1. Circular Form: The rounded shape references the form of a coin, a universal symbol of currency.
2. Central Slash: The diagonal line evokes the dynamic tilt of a globe on its axis, tying directly to the brand name. It also nods to the slashed cent sign, a subtle connection to financial systems.
3. Forward-Leaning Angle: The diagonal direction suggests progress, growth, and a forward-thinking ethos, reinforcing the next-generation focus of the brand.
4. Material and Aesthetic: The silver finish mirrors high-end tech products, instilling a sense of modernity and trust.
5. Blue Gradient Glow: The gradient in the lower left introduces an abstract representation of liquidity, evoking fluidity and adaptability.