HOKEY POKEY LA
Brand & Identity, Logo, Type Design
Year: 2022
Role: Brand Designer, Freelance
Christine led the brand design for Hokey Pokey LA, a New Zealand-style ice cream shop, collaborating closely with the three founders to realize their vision. She designed the logo, developed a custom typeface, and provided art direction for the initial product photography. Their branding is largely based on the “golden cloud” toffee featured in the classic New Zealand ice cream flavor called Hokey Pokey.