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Hokey Pokey LA

An Ice Cream Brand

Winter 2022 / 2023

︎ Logo Design
︎ Brand Identity
︎ Type Design

Brand and Type design for the LA-Based, New Zealand ice cream company named Hokey Pokey LA, HPLA for short. The brand design resembles the New Zeleand ice cream topping with the nickname of golden cloud that adorns the top of homemade, dairy-free ice cream -- of which is the HPLA signature flavor. This brand required a variety of logo lockups to best suit the varying uses, for example ice cream cups, wall signage, apparel, etc.

View the brand’s journey on instagram here.