After a couple of interviews from Fayetteville residents, my team wrote down all the insights we gathered. Some important insights from the people we interviewed are as follows: there was already some level of sustainable living in place, different lifestyle habits play a role in how they take action, similar and high concern for the future of the environment, and they stressed the desire for larger community awareness and practice.
From this knowledge we went forward with these research methods:
Survey / questionnaire - define the community, Secondary research - compare and contrast different city-wide sustainability-focused systems, Behavioral mapping - observe trash behavior in various Fayetteville neighborhoods, Observation - observe grocery shopping habits, Affinity mapping - brainstorm ways to raise awareness
In my group of 3, I took on the behavioral mapping research. We all facilitated a survey-based research through our social medias. During my behavioral mapping research, I found that different trash behavior wasn't totally influenced by the neighborhood someone lives in. What I found instead is that, someone's trash behavior is very dependent on what type of housing you live in. Individual houses, wether they are in a neighborhood or more separated from neighborhood living, were the most likely to have recycling bins and tidy trash cans. Townhouses were more likely to have tidy trash cans/dumpsters and recycling bins, but not to the same level that houses displayed. It was apartment complexes that I found were least likely to practice recycling and least likely to have a tidy trash system. I assume the reason for this is that apartment-dwellers rely on apartment-wide facilities, so if the apartment complex doesn't have a recycling system in place, then it makes it harder for an apartment-dweller to store recycling and participate in recycling habits. Apartment complexes tended to display more trash in the sense that there are many items just thrown about in parking lots and near the dumpsters if there wasn't a door-to-door trash system in place. I felt that these lack of systems in apartment-complexes encourages wasteful consumption habits and puts the apartment-dwellers in more of a struggle to maintain environment-conscious consumption and waste habits.