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I’ve personally handdrawn each illustration, icon, and symbol. The illustration style is very intentional, organic shapes and loose lines, inteded to evoke a sense of fun and authenticity. The illustration content is carefully decided on and unique to the brand values and brand history at RTR. </div> https://freight.cargo.site/t/original/i/V2766510952218293742859917397312/type.png <div style="text-align: left">On the brand refresh team, I led all of typography. <br /> Martina Plantijin is a legacy typeface for RTR, decidedly kept in the refreshed branding to capitalize on the equity its earned the brand over the years; ownable in other words. The decision to introduce GT America centered on it’s essance of strength and modernity, a value we find as a brand and in our customers. The introduction of Caneta Script was a brand new direction for the brand. In the history of RTR, typography has mostly centered on serifs only. 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