Rent The Runway
Own Your Day — Spring Campaign
Own Your Day — Spring Campaign
Senior Digital Designer, Art Direction
No matter who you are, every day begins with the same question: “What am I going to wear?” And we all know, the feeling of a great outfit has the power to transform your day. RTR is her partner in making her mornings (and the rest of her day) easier. This campaign follows women through intimate, behind-the-scenes routines. Though their lives look different, they share one thread: RTR turns the daily “what to wear” moment into one of ease, confidence, and fun.
I played a key part in the creative process, and a key part in securing executive support through high-stakes presentations. Beyond the art direction and campaign concepting, I supported implementation for cross-platform work.
I played a key part in the creative process, and a key part in securing executive support through high-stakes presentations. Beyond the art direction and campaign concepting, I supported implementation for cross-platform work.
~70% of new customers came from the Youtube paid ad in the second half of March 2026.
Inventory grids on site & app saw a ~75% increase in visitors compared to prior month.
CRM channels saw a ~60% increase in click-to-open-rate compared to prior month.
Additionally, CRM saw ~3x engagement among non-convertors.