Brewery Packaging + Brand Design
Faubourg Brewing Company is a brewery based in New Orleans, Louisiana. The company recently announced a name change, so I saw it fit to imagine what a rebrand would look like along with the refreshed company name. Illustrative elements are utilized throughout to distinguish the brand identity. For their classic American Lager, the illustration is directly drawn from the brewing house's original architecture.
The "Voodoo limited release" beers are each decorated with unique illustration and color palettes to distinctly communicate the brew type and nickname. I intentionally designed this series separate from the brand's classic beer to emphasize the "limited release" aspect. The consistency in typography and illustration style are strong enough to support the connection between this series and the classic lager.