12 Days of RTR
Micro-Identity
Micro-Identity
Senior Designer, Illustrator, Project Lead
This giveaway campaign was designed to incentivize referrals by encouraging participants to share with friends and family for a chance to win daily prizes and a grand prize. To stand apart from other seasonal promotions launching in December, the campaign was supported by a distinct micro-identity—a memorable, stylized departure from the brand’s evergreen system.